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As senior client lead, Muriel partners closely with Kantar global clients, providing guidance to their consumer insights and marketing teams.
Over 20 year’s experience in market research, Muriel has developed a deep understanding of how consumers, feel and act, globally and locally.
Her career has been mainly at Kantar, where she has held various commercial and management positions covering a wide variety of strategic and tactical issues (innovation, brand strategy, communication, market understanding and customer experience), for major players in the services and consumer goods industry, with a strong focus on large international projects.
She holds a PhD in Economics from Paris Panthéon Sorbonne University.