Muriel Goffard

• Function: Global Client Leader
• Company: Kantar

As senior client lead, Muriel partners closely with Kantar global clients, providing guidance to their consumer insights and marketing teams.

Over 20 year’s experience in market research, Muriel has developed a deep understanding of how consumers, feel and act, globally and locally.

Her career has been mainly at Kantar, where she has held various commercial and management positions covering a wide variety of strategic and tactical issues (innovation, brand strategy, communication, market understanding and customer experience), for major players in the services and consumer goods industry, with a strong focus on large international projects.

She holds a PhD in Economics from Paris Panthéon Sorbonne University.

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